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Raj is a lawyer, author and activist. Her first book Stories for South Asian Supergirls was published in May 2019 and was selected as Children's Book of the Week and Children's Book of the Month by the Times and The Guardian respectively.

Raj is also the founder of the Pink Ladoo Project, a global gender equality campaign dismantling patriarchy by encouraging South Asian families to abandon sexist customs and celebrate girls' births. The campaign has attracted tens of thousands of followers in South Asian communities across the UK, Canada, the US and Australia. Raj's work with the Pink Ladoo Project has been reported on by various news publications and outlets around the world including, The Guardian, BBC, Vice, Metro, Stylist Magazine and CBC News. Raj was born in England and raised in Canada.

She has completed degrees in Biology, Political Science and Law. She trained as a lawyer at one of London's top firms and now advises start-ups on growth and expansion strategies. She is one of few ethnic minority women in the UK to have held a role in the c-suite of a tech start-up.